Robin Blom is a doctoral student in the Media & Information Studies program and a research and teaching assistant for the School of Journalism at Michigan State University. He earned his bachelor’s degree at the Hogeschool van Utrecht, The Netherlands (Journalism, 2004) and a master’s degree at Point Park University, Pittsburgh, PA (Journalism & Mass Communication, 2007). During the 2006-2007 school year, Robin served as an editorial assistant for the Journalism & Mass Communication Educator, a quarterly journal published by the Association for Education in Journalism & Mass Communication (AEJMC). In the past eight years, he also has been a reporter for several national and regional newspapers in The Netherlands. Research areas: hostile media perception, agenda-setting theory, and the influence of news media on political involvement and the marketplace of ideas.
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Presentation Date:
4/16/2009
Paper Title:
Reaching the Young and Uninvolved
Abstract:
Every election cycle there is a struggle for politicians to reach potential but politically
low involved voters. A survey of 224 students at a Midwestern college demonstrates that by putting election videos on YouTube this group can be reached to some degree. Yet, an analysis of variance indicates that low involved young adults watch fewer election videos online than a small group of highly involved students. This study indicates that election campaign teams fruitfully can use YouTube to reach voters, but still need to explore how to attract larger viewership for its online advertisement videos.
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