Profile: Robert

Klotz

rklotz's picture
University of Southern Maine

Website:
Robert J. Klotz is an Associate Professor of Political Science at the University of Southern Maine. His book The Politics of Internet Communication has earned Choice "Recommended" and The Review of Communication "Editor's Top 10" designations. His research has been profiled in The Chronicle of Higher Education and has appeared in Political Communication and other peer-reviewed journals.

Conference Related

View Robert's Conference Home Page

Go directly to Robert's Paper
Go directly to Robert's Slides
Go directly to Robert's Video
Presentation Date:
4/17/2009
Presentation Time:
9:15 am
Paper Title:
The Sidetracked 2008 YouTube Senate Campaign
......................
Abstract:
This article provides a systematic portrait of the YouTube presence of U.S. Senate candidates during the 2008 election cycle. The evidence does not support the theory that democratized production, editing, and distribution of video content is markedly changing the formats and producers of political content. This is apparent from the predominance of 30-second ads among both the most popular videos and the broad range of campaign videos. Although other potential forms of accountability remain unrealized, YouTube is facilitating candidates being held accountable for their own advertising. The 2008 findings are compared to 2006 findings with the same methodology.

Favorite Videos

This user has not created user video content yet